Blue Origin

IDEO - Design Research | Product Design | Experience Design | Industrial Design

How might we make space travel accessible for civilians?

If space travel is hard for even the most seasoned astronauts, what will it be like for a tourist? For this reason, Blue Origin asked IDEO to design the interior and experience for their reusable rocket cabin.

From interviewing dozens of astronauts, we learned about the difficulty of multi-lingual communication and the value of a good handle, amongst a few other things.

With that in mind we designed a language agnostic space cabin that uses only light and sound to communicate instruction, and yes, everything you can touch is also a handle. We had to do this in less than 150 pounds and 40 watts.

The memento - A personalized artifact from the experience inspired by the infamous pioneer plaque.
A modular design considering the weight (150 lbs.) and power constraints (40w).

Design & Direction for Products & Experience