Craft needs objectives, effort needs purpose

If space travel is hard for even the most seasoned astronauts, what will it be like for a tourist? For this reason, Blue Origin asked IDEO to design the interior and experience for their reusable rocket cabin.

From interviewing dozens of astronauts, we learned about the difficulty of multi-lingual communication and the value of a good handle, amongst a few other things.

With that in mind we designed a language agnostic space cabin that uses only light and sound to communicate instruction, and yes, everything you can touch is also a handle. We had to do this in less than 150 pounds and 40 watts.

Design & Direction for Products & Experience