How might we help people take control of their financial health
Each week, hundreds of millions of loyal customers choose Walmart to make the most of their time and money. This loyalty gives Walmart a unique opportunity to expand their brand beyond the walls of their stores and help people save money in many other parts of their lives.
After extensive qualitative and quantitate research, we discovered a number of opportunities unique to Walmart to satisfy some of the more difficult problems in people's financial lives. From this we created the financial ecosystem Life Wallet. At it’s core, Life Wallet is a scalable platform and suite of tools to gives people more ways to save money, earn money, and get visibility into their financial health.